Series in Advertising
Books in Advertising
Best Served Cold
Old grudges resurface with deadly consequences in this gripping, twisty mystery featuring DCI Monika Paniatowski. On the night the Whitebridge Players staged their last ever performance, the idealistic young actors in the company resolved that twenty years on they would return to the same theatre and stage the same play. But two decades later, old resentments have grown and new jealousies have germinated, and it is a very different company that returns to re-enact the Spanish Tragedy . The cast members all have their axes to grind – and some have clear targets for those axes . . . It is in this world – where normal rules and standards have no meaning – that DCI Monika Paniatowski finds herself, once a tragedy within the Tragedy has occurred. But how can she uncover the killer’s motive when everyone seemed to want the victim dead? And how can she decide who is telling the truth – when all these people lie for a living?
Best Served Cold
Old grudges resurface with deadly consequences in this gripping, twisty mystery featuring DCI Monika Paniatowski. On the night the Whitebridge Players staged their last ever performance, the idealistic young actors in the company resolved that twenty years on they would return to the same theatre and stage the same play. But two decades later, old resentments have grown and new jealousies have germinated, and it is a very different company that returns to re-enact the Spanish Tragedy . The cast members all have their axes to grind – and some have clear targets for those axes . . . It is in this world – where normal rules and standards have no meaning – that DCI Monika Paniatowski finds herself, once a tragedy within the Tragedy has occurred. But how can she uncover the killer’s motive when everyone seemed to want the victim dead? And how can she decide who is telling the truth – when all these people lie for a living?
Brand Management 101
Discarding elaborate theories, models and jargon for common sense and street-smart advice, Brand Management 101 offers a refreshing new look into the world of Marketing based on lessons learnt in the real world. Whether you're a Marketer, a student or someone with an interest in the subject, you won't think of Marketing quite the same way again after reading Brand Management 101! 101 Lessons from real world Marketing- - What developing great TV advertising and dating have in common. - Why shopping is like speed dating. - What dealing with a burglar in your home can teach you about defending against competition. - What Greek mythology can teach you about pricing decisions. - The Ps of Marketing no textbook teaches you about. And much more... Written by an author with a unique combination of being a veteran award-winning Marketer along with being a bestselling novelist, Brand Management 101 is a book on Marketing like none you've read before.
Growing Your Audience
Must-Know Information For Every Author The publishing industry is morphing every day, and the internet brings a new dimension to the concept of audience. Together, these changes merge into a vastly different and exciting concept of marketing. The shotgun approach to finding your audience worked for decades, but this technique becomes more expensive and less viable with each passing month. The bad news: no one will find your readers for you. The good news: you have more options than ever in history to build your own fan base. Together, in this interactive workbook, we’ll explore these options and send you on your way to building your own tribe of die-hard fans.
How to Market a Book
The first job of an author is, of course, to write great books, but these days, their second job is to market them. ** Updated Second Edition, September 2014 ** Marketing isn't a skill that most authors have naturally, and there is little formal training. But when your book hits the shelves, and the sales don't start rolling in, there's only two things an author can do. Keep writing more books and ... Get to grips with marketing. This book is for authors who want to sell more books, but it's also for those writers who want to think more like an entrepreneur. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are some short-term tactics for those who want to kick up immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because the methods in this guide can take you from being an author into professional speaking, making money from other products and creating opportunities that you can't even imagine yet. There are no rules in this game, but learning this kind of authentic marketing has certainly changed my life, so read on and I'll share everything I know with you. How To Market A Book covers an extensive range of marketing principles, strategies and tactics: Part 1: Marketing Principles - including myths, how to balance your time, co-opetition and generosity Part 2: Prerequisites for Success - including an understanding of yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing and the use of free Part 3: No Platform Needed - Short-term Marketing - including how to get book reviews, paid advertising, using traditional media and tips for TV, radio and press releases Part 4: The Author Platform - Long-term Marketing - including the reasons why a platform is a good thing, author branding, your author website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur. Part 5: Launching Your Book - including how launching has changed, soft launch, launch spikes, post launch and relaunches as well as lessons learned from some major book launches. Plus/ tips for when you get overwhelmed and plenty more links to further resources.
Networking In Person and Online
Networking sounds hard—and it is, if you’re trying to do it “right.” Instead, do it your way. International bestseller Kristine Kathryn Rusch offers her tips on networking in person. She solicited the help of great online networkers like bestsellers Neil Gaiman and Michael A. Stackpole to give online networking tips. This short book teaches you everything you need to know about networking—and more!
Sell Your Books!
Hurrah, you’ve published a book! Now all you need is some readers - other than your friends and relations. "But I’m a writer, not a salesman!” is the common cry of the new self-published author (from behind the boxes of books piled up in his spare bedroom). Not sure where to begin? This new handbook by an experienced writer and promoter will take you through all that you need to know to gain confidence and expertise in promoting your book. With abundant good humour and common-sense, it gives easy-to-follow instructions on everything from holding a local launch event to creating a worldwide author profile worldwide via the internet. This upbeat and supportive guide will be an invaluable addition to your writing reference library, to which you will return time and again. Whether you’re new to the challenge of book promotion, or you just need some fresh ideas to shift your backlist, this new handbook will help you do what it says on the cover – SELL YOUR BOOKS!
Up the Agency
Before his glorious retreat to Provence, delightfully chronicled in his best-sellers A Year in Provence and Toujours Provence, Peter Mayle made his career in advertising, beginning as a copywriter and finishing thirteen years later as a creative director ("I think I was also a vice president, " he writes "but I never had the cards printed"). Up the Agency is his caustic valentine to the culture of Madison Avenue, where the tribal customs and rituals are as wondrous to behold as the sights on any anthropological expedition. Treading fearlessly and wittily where no one without a customized BMW and matching Armani suit has gone before, Mayle dissects this odd and endlessly fascinating industry - where the speed of a new talent's ascent can be matched only by his shocking fall months later. Whether describing the perfect ad man, the frenzy and desperation of putting together a new campaign, or the treachery of the fickle product-buying public, Mayle brings his insightful eye to bear on this very funny business, which brings both pleasure and pain to millions - and millions to a few.