Self-Help Books

>>> This is an OLD version of Career Change by the same author. <<< Do you want to escape the boredom or stress of your work? Do you feel trapped in your current job? Are you stuck in the money trap? Do you want to find out what you really want to do for a living? Are you ready to make changes in your life to enjoy your job now and create a future career that you really want? This book is targeted to your specific work problems so you can find the most useful information for your situation immediately, and start making changes tomorrow. Packed with process flows and easy-to-use diagrams, plus tips, strategies and a companion workbook.

>>> This is an OLD version of Successful Self-Publishing: How to Self-Publish and Market your Book, by the same author. <<< Are you ready to write and publish your book? This powerful book includes: The psychology behind writing a book, How to find the inspiration to write and break through what is stopping you; How to find the time, persistence and discipline to write; How to research, structure and actually write your book; The importance of editing, rewriting and proof-reading for your book; What publishing options you have including traditional publishing, self-publishing, print-on-demand and ebooks. Includes answers to 40 FAQ from first time authors!

>>> This is a very OLD version of How to Market a Book by the same author. <<< Are you ready to sell more books and make more money? This book will show you how to: *Sell and promote your book on your own website, on Amazon and other online bookstores*Sell your book as an ebook*Promote on the internet using web 2.0 and social networking sites including Twitter, article sites, and Facebook advertising*Make your own book trailer for free*Set up a website with a shopping cart and how to build a list for marketing *Set up a blog to connect with your audience and tips on how to blog for best results *Set up the business behind the book and much more! Includes an award-winning marketing plan.

The first job of an author is, of course, to write great books, but these days, their second job is to market them. ** Updated Second Edition, September 2014 ** Marketing isn't a skill that most authors have naturally, and there is little formal training. But when your book hits the shelves, and the sales don't start rolling in, there's only two things an author can do. Keep writing more books and ... Get to grips with marketing. This book is for authors who want to sell more books, but it's also for those writers who want to think more like an entrepreneur. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are some short-term tactics for those who want to kick up immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because the methods in this guide can take you from being an author into professional speaking, making money from other products and creating opportunities that you can't even imagine yet. There are no rules in this game, but learning this kind of authentic marketing has certainly changed my life, so read on and I'll share everything I know with you. How To Market A Book covers an extensive range of marketing principles, strategies and tactics: Part 1: Marketing Principles - including myths, how to balance your time, co-opetition and generosity Part 2: Prerequisites for Success - including an understanding of yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing and the use of free Part 3: No Platform Needed - Short-term Marketing - including how to get book reviews, paid advertising, using traditional media and tips for TV, radio and press releases Part 4: The Author Platform - Long-term Marketing - including the reasons why a platform is a good thing, author branding, your author website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur. Part 5: Launching Your Book - including how launching has changed, soft launch, launch spikes, post launch and relaunches as well as lessons learned from some major book launches. Plus/ tips for when you get overwhelmed and plenty more links to further resources.

Are you ready to take the next step in your author journey? Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression. But I’m not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills. To take you from being an author to running a business as an author. I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific. I’ve also started a number of my own businesses — a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book. In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it's my passion and my joy but also because it's a viable business in this age of global and digital opportunity. In the book, you will learn: Part 1: From Author To Entrepreneur The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company? Part 2: Products and Services How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan. Part 3: Employees, Suppliers and Contractors The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team. Part 4: Customers In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors. Part 5: Sales and Distribution How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ”" do you need them? Plus/ your options for pricing. Part 6: Marketing Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media. Part 7: Financials Changing your mindset about money, and assessing where you are now vs where you want to be. Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning. Part 8: Strategy and Planning Developing your strategy and business plan. Managing your time and developing professional habits. The long term view and the process for becoming a full-time author. Plus/ looking after yourself. Part 9: Next Steps Questions from the book to help you work out everything to do with your business, plus encouragement for your next steps. Appendices, Workbook and Bonus Downloads including a workbook and business plan template. If you want to go from being an author, to running a business as an author, download a sample or buy now.

Do you want to improve your public speaking ability? ** Top 5 Bestseller in Public Speaking, Business Life and Business Communications categories ** As creatives in a crowded world, we can no longer sit in our rooms, creating alone, if we want a viable income. Increasingly, we have to be out there in the world, sharing our knowledge and being visible in order to have a successful career. Public speaking can be an extra income stream, or can form an integral part of your marketing. It's also a good idea to plan for success and authors/creatives often have to speak when they become well-known, so it's best to start practicing earlier. This book is a starter pack and an easy reference guide with the information that you need the most to speak confidently and professionally in public. And, although some chapters have specific tips for introverts, much of this information will be useful for anyone who is interested in public speaking, regardless of their personality type. In this book, I'll share everything that I know as a professional speaker and introverted author-entrepreneur. The book contains lots of tips about public speaking in general, based on my own experience over the last five years. In addition, I cover some specific points that creative introverts need to consider as speakers. You can read this book from start to finish, but you can also dip in and out, as each chapter contains succinct tips that you'll need at different times on your journey. In this book, you will find: Part 1 goes into the practicalities of speaking: types of speaking, preparation, your actual talk, and what happens afterwards. Part 2 is about some of the psychological aspects of speaking: your mindset, authenticity, confidence, and tackling the inevitable anxiety, which we all feel. Part 3 discusses the business side of speaking: financials, marketing, and how to create multiple streams of income. Part 4 contains interviews with three fantastic professional speakers, each from a different market, to give you a variation in perspective. Mark McGuinness is an introvert, Clare Edwards is an extrovert and Alastair Humphreys sits somewhere in the middle. There are also videos, audio and extra image-formatted transcripts, so you can experience this information in other modes if you prefer. The Appendices contain resources that may be useful in your speaking journey, including my own speaking checklist and booking form, example sales page and a series of questions for you to answer that will kickstart your public speaking. ˃˃˃ I’m an author and professional speaker, and I’m also an introvert. I often get asked how I do what I do, when our natural tendency is to relish being alone and creative, not standing in front of a crowd. In this book, I share everything I’ve learned about being a speaker and creative over the last 5 years of speaking internationally, in front of large and small audiences. I also dispel some of the myths around being a speaker. You don’t have to be Tony Robbins, bouncing around on stage with a booming voice and larger than life persona. You just have to be you, and tell your stories. ˃˃˃ Praise for 'Public Speaking' “I bought your new book on public speaking today, and does it ever speak to me! Your description of yourself as an introvert describes me perfectly, and the best part is it makes me feel that finally it’s okay to be an introvert, and I don’t need to apologize for leaving events early or slipping away from a writers’ conference for an hour or two to grab a nap! What a wonderful feeling of self-affirmation!” Jodie Renner, Author and Editor. If you're ready to improve your public speaking, download a sample or buy now

Would you like to make a living with your writing? This book will show you how. I spent 13 years working as a cubicle slave in the corporate world. I was miserable in my job and my creativity was stunted by the crushing daily grind.Then I started writing books and blogging, using my words to create products and attract readers. In September 2011, I left my corporate job to become a full-time author and creative entrepreneur and since then I've grown my business year on year, all based on my writing. More importantly, I'm finally living the happy life I always wanted.I'm not a Kindle or blogging millionaire and this is not a get rich quick scheme. But I will share with you how I make a six-figure income from writing books, blogging and marketing in an ethical manner. We're living in the best time ever to make a living with your writing! Read on to learn more. The book includes the following Table of Contents: Overview of how I make a living and income split First principlesTips on writing and productivityTips on mindset Part 1: How to make money from books It's not just one bookYour publishing options: Traditional publishingChanges in the publishing industryYour publishing options: Becoming an indie authorHow to self-publish an ebookHow to self-publish a print bookHow to self-publish an audiobook Part 2: How to make money online in other ways A business powered by content marketingProduct salesAffiliate incomeConsulting or coachingProfessional speakingAdvertising and sponsorshipFreelance writingTips for content marketing The transition and your next steps Plus/ Companion Workbook so you can answer the questions in the book for yourself. If you'd like to make a living with your writing, click to sample or buy now.

Would you like to make a living with your writing? This book will show you how. This workbook version includes questions and space to write your answers so you can take action for your own writing career. I spent 13 years working as a cubicle slave in the corporate world. I was miserable in my job and my creativity was stunted by the crushing daily grind. Then I started writing books and blogging, using my words to create products and attract readers. In September 2011, I left my corporate job to become a full-time author and creative entrepreneur and since then I've grown my business year on year ”" all based on my writing. More importantly, I'm finally living the happy life I always wanted. I'm not a Kindle or blogging millionaire and this is not a get rich quick scheme. But I will share with you how I make a six-figure income from writing books, blogging and marketing in an ethical manner. We're living in the best time ever to make a living with your writing! Read on to learn more. The book includes the following Table of Contents as well as questions and areas to write your answers: Overview of how I make a living and income split First principles Tips on writing and productivity Tips on mindset Part 1: How to make money from books It's not just one book Your publishing options: Traditional publishing Changes in the publishing industry Your publishing options: Becoming an indie author How to self-publish an ebook How to self-publish a print book How to self-publish an audiobook Part 2: How to make money online in other ways A business powered by content marketing Product sales Affiliate income Consulting or coaching Professional speaking Advertising and sponsorship Freelance writing Tips for content marketing The transition and your next steps

Co-writing can be an amazing experience when two minds come together to create something new in the world. Or it can be a painful process that ends in disaster! In this short book, bestselling authors J. Thorn and Joanna Penn share tips on how to successfully co-write a book and avoid the pitfalls along the way. It includes excerpts from their private co-writing diary, honest notes written every day on a fiction project that will help you on your own journey. Updated 2017 with a new chapter based on a four-author collaborative novel. ˃˃˃ In this book, you will discover: What is co-writing? Benefits of co-writing * The difficulties of co-writing * Finding the right person to co-write with * Before you start: written legal agreement * Practicalities and process of co-writing and co-creation * Excerpts from Risen Gods co-writing diary * What happens if it goes wrong? * Other types of collaboration and co-creation * Tips for multi-author boxsets * Tips for managing a multi-author collaboration * Appendix 1: Example agreement If you want to improve your writing skills and your productivity, co-writing might be the right thing for you. Download a sample and try the book.

Do you want to successfully self-publish in ebook, print or audiobook formats? There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up broken-hearted with the result. But it doesn't have to be this way. I've spent over a decade self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing over 30 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you. The book includes: What you need to know before you self-publish Why self-publishing an ebook is a good idea How to format an ebook Exclusivity and going direct How to self-publish an ebook Why self-publish a print book Print-on-demand will change your life What you need to know before you print How to self-publish a print book What to do if you want help with the publishing process How to self-publish an audiobook After self-publishing How much does it cost to self-publish? How do you get paid when you self-publish? Book marketing principles How to market fiction How to market non-fiction Plus, links to more useful resources. If you're ready to successfully self-publish, then download a sample or buy now.

Do you suffer from physical pain relating to your writing life?Are you struggling with back pain, weight gain related to sedentary working, anxiety, depression, sleep problems, neck pain, eye strain, stress, loneliness, digestive issues, or Repetitive Strain Injury?These are the most common issues reported by writers and if you struggle with any of them, you are not alone. Writing is not a physically healthy job, but if you want a long-term writing career, then you need to look after your body.I've been through my own pain journey over the last six years. I used to get crippling migraines that sent me to a dark room, and back pain so bad that I couldn't sleep, as well as stress levels so high that I wasn't able to breathe normally.Now, my back pain, migraines and RSI have almost gone completely, and I manage my writing life in a far healthier way than ever before. I share my personal journey and insights with you in this book.My co-author is Dr Euan Lawson, who shares his insights into how we can reduce pain, improve health and build a writing career for the long term.The book covers:Introduction and survey results from 1200 writers7 Reasons why writing is great for your healthPART 1: The Unhealthy Writer Stress, anxiety, burnoutBack, neck and shoulder painRepetitive Strain Injury (RSI)A personal journey to a pain-free backWriting with chronic painSedentary life and inactivitySleep problems/ insomniaEye strain, headaches, and migraineA personal story of headaches and migraineLoneliness and isolationWeight gain or weight lossJoanna's Letter to SugarDigestive issues and IBSA personal journey through IBS with FODMAPMood and mental healthRiding the Waves: Writing with depressionAlcohol - the good, the bad, and the uglyCoffee and caffeineSupplements, substances, and nootropicsPART 2: The Healthy Writer Improve your workspaceSort out your sleepSort out your dietFrom fat to fitSort out your backLessons learned about writing from yogaHow to use dictation for a healthier writing lifeThe active writer mindsetStrategies for the sofa-boundThe active writer: Three golden rules The running writer: Three rookie mistakesLessons learned about writing from walking a double ultra-marathonFind a communityBuild wellbeing with mindfulnessDevelop healthy habits for the long-termConclusion: It's your turn. Choose life! It's time to be a healthy writer!

Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not ‘the expert' or have enough authority in your niche to write a book on it? Are you ready to help other people and change your own life with your words? The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life – so much so that 10 years later, I make a living with my writing. In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. PART 1. Before You Write: Mindset Why write a non-fiction book? Can I write a book if I'm not the expert? Originality. Or, there are so many other books on this topic Who are you? Personal stories and the writer's voice The day a non-fiction book changed my life Fear and self-doubt PART 2. Before You Write: Business Types of non-fiction books Business models for non-fiction books Who is your book for? Identify your target market Decide on the topic for your book Decide on your book title Your author name and pseudonyms How long does your book have to be? How long will it take to write the book? Your perspective on time Writing a book proposal PART 3. Writing and Editing Gather and organize existing material Research, interviews, surveys, and social listening Structure and organize the book How to write the first draft How to dictate your book Turn your blog/podcasts/videos/talks into a book Speed and quality Focus and shiny object syndrome Writer's block Co-writing a non-fiction book How to turn a boring book into an engaging read Elements of fiction in non-fiction Truth and perfectionism Legal issues: Using real people, quotes, lyrics, images, and citing sources Self-editing a book How to find and work with professional editors PART 4. Publishing and Product Creation Your publishing options The different formats for your book Non-fiction book covers Book formatting for non-fiction Pricing your book Your book sales description Categories and keywords Turn your non-fiction book into a multimedia course Updating your books over time PART 5. Marketing Non-Fiction Two models of marketing and the importance of mindset Book-centered marketing Paid advertising for non-fiction books Author-centered marketing. The power of a personal brand Build your author website Build an email list Integrate email marketing with your book Content marketing for non-fiction books My non-fiction marketing journey Conclusion and your next steps. It's time to (finally) write your non-fiction book.

Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing. With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world? I've been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I'm an avid consumer of audio content and I'm also experimenting with AI voice technologies. In this book, I'll share everything I know so you can position your books and your author brand for the next shift in reader behavior. You will discover: Introduction Why audio and why now? The audio first ecosystem The audio mindset PART 1: Audiobooks Types of audiobooks Writing, adapting and editing your work for audio Intellectual property considerations for audiobooks Your options for audiobook publishing and licensing How to find and work with a professional narrator Reasons to narrate your own audiobook Audiobook narration tips Recording studio options Audiobook recording, editing, and production How to self-publish an audiobook How long does an audiobook take to produce? How do audiobook readers discover audiobooks? How to market audiobooks The money side of audiobooks PART 2: Podcasting Why podcasting is important for authors The difference between audiobooks and podcasting Types of podcasts How to research and pitch podcasters How to be a great podcast guest Should you start your own podcast? Podcast prerequisites Intellectual property considerations for podcasting Podcasting equipment and software Podcast structure How to be a great podcast host Podcast distribution Show notes and transcripts Collaboration and freelancers Podcast workflow and tools How to launch a podcast How to market a podcast Repurpose your content The money side of podcasting PART 3: Voice Technologies Overview of voice technologies Speech to text: dictation Text to speech Voice assistants, smart speakers and devices Artificial Intelligence (AI) and the future of voice If you want to position your books and your author brand for audio growth, buy a copy now.