Non-Fiction Books

Discarding elaborate theories, models and jargon for common sense and street-smart advice, Brand Management 101 offers a refreshing new look into the world of Marketing based on lessons learnt in the real world. Whether you're a Marketer, a student or someone with an interest in the subject, you won't think of Marketing quite the same way again after reading Brand Management 101! 101 Lessons from real world Marketing- - What developing great TV advertising and dating have in common. - Why shopping is like speed dating. - What dealing with a burglar in your home can teach you about defending against competition. - What Greek mythology can teach you about pricing decisions. - The Ps of Marketing no textbook teaches you about. And much more... Written by an author with a unique combination of being a veteran award-winning Marketer along with being a bestselling novelist, Brand Management 101 is a book on Marketing like none you've read before.

This is a road map to achieving success at work and getting more out of life. The cubicle: a small, compressed, half room where we spend half our lives bored, stressed, and secretly planning holidays. Where imagination and creativity die a slow death and 'out of the box' can mean only one thing - leaving the office. Mayukh, a young and harried manager, can't believe his misfortune when he discovers one morning that his computer has been taken over by a virus. Especially when he has enough work on his plate to last him a lifetime. But things take a strange turn and soon the virus starts a revolution that gradually frees our hero from the tyranny of pressure and the shackles of stress. It reconnects him with his true self and family, and brings him more success than he could ever imagine. So if you've been spending more time in your cubicle than anywhere else, "The Cubicle Manifesto" is the revolution that you've been waiting for; one that you can start in the comfort of your own cubicle.

A work by a prolific writer with nine books to his credit, including the war thriller "Line of Control".

What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald's change your life? This is not the sort of marketing you learn in business schools, but more a science which influences human perception and through it, behaviour. From the days of Adam, this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleagues -- there are lessons and insights in the book that you'll find yourself relating to and applying in how you lead your life. Combining the business and branding experience of a CEO, with the storytelling ability of a novelist, Mainak Dhar's Brand Shastra will stimulate, inspire and entertain.

The #1 Indian bestseller now available to Kindle readers worldwideWhen it was published in paperback in India in 2005, Open Secrets became an instant sensation. It became the #1 Non-Fiction bestseller, a position it held for many months and generated a firestorm of controversy. There were court cases, death threats against the author, intense debates in the media and a change in India's Official Secrets Act after the issues raised in the book caused uproar in Parliament. All of this is in hindsight not surprising as Open Secrets was the first of its kind- the first time a retired Indian Intelligence Bureau Officer penned his memoirs- detailing his thirty-year career and offering unprecedented insights into some of the pivotal moments of Indian history and a peek into the political machinations that underly them. More than an expose, Open Secrets was a heartfelt plea for more transparency and accountability in India's security and intelligence apparatus- to free them to serve and protect the people of India, and not just their political masters. That debate has special resonance today in the light of the growing popular movement demanding more transparency and less corruption in Indian public life. Open Secrets is regarded as a seminal work for its fearless exposure of the Indian political system and its insightful detailing of the course of modern Indian history's turning points.ABOUT THE AUTHORMaloy Krishna Dhar began life as a journalist and a teacher, but ended up spending more than thirty years as an officer in India’s Intelligence Bureau, retiring as its Joint Director. During his highly decorated career, he handled the sensitive Pakistan and Counter-terror desks, when he got a first-hand exposure to fighting the specter of Islamic terror that many Western readers were to remain blissfully unaware of till the tragic events of 9/11. After his retirement, he went back to his original love, and became a bestselling author and a recognized and highly respected authority on security matters. He passed away in May 2012, and his son, Amazon.com bestselling author Mainak Dhar, is now bringing his work to readers worldwide. Learn more about Maloy’s remarkable life and work at www.maloykrishnadhar.com.