Series in Localization
Books in Localization
Symfony 1.3 Web Application Development
This book is an example driven tutorial that takes you through the process of building Model-View-Controller-based web applications. You will create and develop an online store application. It also covers best practices for better and quicker application development. This book is for PHP web developers who want to get started with Symfony 1.3. If you are already using Symfony 1.0 or are new to Symfony, you will learn how to use it in the best way to produce better applications faster. Basic knowledge of Object Oriented design and ORM will be quite helpful.
The Art of the Global Gateway
Think Beyond "Select Language." Web globalization opens your web site to the world; it also opens you up to new challenges, like directing users to their localized content. The Art of the Global Gateway is your guide to the best practices in multilingual navigation. You'll learn from the global gateways used by companies such as GE, IKEA, and Facebook. You'll also learn how to apply global gateway concepts to mobile apps and social media. Who this book is for This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create web sites and applications and those who take them global. Increase traffic to your country web sites This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized web sites or 100, this book will provide the information you need.
Think Outside the Country
Succeed Globally. Passport Not Required. You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and software Cultural insights into China, Russia, Germany, Brazil, India, and more Tips for localizing text, images, icons, and pictures for the world New rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global—and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies .