Reference Books

Companies know that globalizing their web sites will produce exponential revenue growth - Web Globalization Strategies: Beyond Borders tells web developers how to do it. By 2003, the US will account for less than one-third of the worldwide Internet user-base of 602 million. This book illustrates step-by-step measures to take to globalize any web site for almost any country in the world, while presenting spotlights on real companies who have globalized their sites and the benefits they've received. Most executives know they want to reach a global market but have no idea what obstacles they face. The web globalization process is complex, constantly evolving, and the languages themselves can be highly intimidating. This book will provide the reader with the understanding and "best practices" necessary to successfully manage a Web globalization strategy. Crammed with useful facts, tips, and ideas, this book will offer step-by-step advance on every aspect of web development, both technical and non-technical. Offers practical, in-depth information on such hard-to-research topics as online revenue models, online marketing options, site traffic analyses, usability testing, community building, legal issues, cost projections, and project management.

Think Beyond "Select Language." Web globalization opens your web site to the world; it also opens you up to new challenges, like directing users to their localized content. The Art of the Global Gateway is your guide to the best practices in multilingual navigation. You'll learn from the global gateways used by companies such as GE, IKEA, and Facebook. You'll also learn how to apply global gateway concepts to mobile apps and social media. Who this book is for This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create web sites and applications and those who take them global. Increase traffic to your country web sites This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized web sites or 100, this book will provide the information you need.

Your translation agency is your voice to the world. Select the right agency, and the world will hear you loud and clear. Select the wrong agency, and the world may never know what you have to say-or worse, hear something you never intended to say. Translating the translation industry Selecting a translation agency should be a simple process, but it's not. There are literally thousands from which to choose, and every one will claim to offer the highest quality at the lowest price. And then there's the confusing terminology and acronyms, like SLV and MLV, internationalization and translation memory. This book will help you select the right agency the first time. The book is designed to be used as both a learning tool and a reference. The first two-thirds of the book demystifies the terminology, the workflow, and the major technologies now being used. The last third of the book includes a directory of 44 translation agencies, to help executives begin their search. The book includes: 10 things you should know about the translation industry An overview of machine translation and how it is transforming the industry 10 questions you should ask any prospective translation agency

Succeed Globally. Passport Not Required. You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and software Cultural insights into China, Russia, Germany, Brazil, India, and more Tips for localizing text, images, icons, and pictures for the world New rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global—and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies .

Despite all we know about the sentience of animals, society tends to view and treat nonhuman animals as lesser creatures. And for society to change its views, writers must change their views. We must look closely at how we depict animals and ask ourselves difficult questions. For example, are we using animals for our writing in a way that is authentic and fair? Or are we using them for our own purposes, leading to further misconceptions and abuses? As our awareness awakens about animals' intelligence, sensitivity, and social and emotional lives, literature is beginning to reflect this change in awareness. Yet little has been written about the process of writing about animals, from crafting point of view to giving animals realistic voices. Writers face many questions and choices in their work, from how to educate without being didactic to how to develop animals as characters for an audience that still views them as ingredients. In this book, writers will find myriad voices to assist them in writing about animals, from tips about craft to understanding the responsibility of writing about animals.