Series in Marketing
Books in Marketing
34 Rules for Maverick Entrepreneurs - More Profits, More Fun & More Impact
Who is a Maverick Entrepreneur? A Maverick is someone who blazes their own trail, overcomes obstacles, finds unconventional solutions and simply writes their own rules for success. And that success is not simply calculated in dollar figures or net worth. Mavericks are growth-oriented business leaders who collide at the intersection of bold business ideas, genuine happiness and greater meaning. Mavericks embrace leverage, collaboration and the idea of abundance. Mavericks are really about achieving more... They re a small, distinct group who realizes a complete life involves not just creating more profits but living life to the fullest. Plus, they are the sort of leaders who finds incredible joy in giving forward and creating a measurable and meaningful impact. That s what makes a Maverick entrepreneur different and now you've got a complete playbook for getting there. These 34 rules were inspired by Yanik's first visit to Necker Island, Sir Richard Branson's private island retreat. Flying home from Necker he was so excited with his time spent brainstorming and being with the Virgin billionaire that he started scribbling his own rules for successful entrepreneurial endeavors - that helped him achieve financial independence before turning 31. Originally he thought it would be a top 10 list but Yanik kept writing in his journal and it came to 34 tenets. Inside you'll discover: What the biggest mistake is most business owners make with pricing and how to completely stop competing on the lowest price. How to leverage your time so you can make more while doing less! What it takes to stand out in a crowded marketplace. (Just one easy maneuver.) How to truly leverage your most important assets in your business. (It's probably not what you think it is.) What successful entrepreneurs do to quickly and easily test their million dollar idea. And 29 more rules Maverick entrepreneurs use to make more, have more fun and give more! In this newly updated edition, you've got 34 deceptively simple (yet incredibly profound) rules for getting more out of everything you've got and truly engineering the type of business and lifestyle you really want. Now it s up to you to apply them!
Bundle on Marketing(With: Dean Wesley Smith)
Being a successful author requires more than just writing a great book. In the modern world of indie publishing, getting readers to buy your book takes marketing savvy. In this WMG Writer’s Guide Bundle on Marketing, New York Times bestselling authors and renowned business bloggers Kristine Kathryn Rusch and Dean Wesley Smith help writers navigate the complicated world of publishing. In How to Write Fiction Sales Copy , Smith addresses the major challenges that lead to bad sales copy—including using passive voice and too much plot—and offers 32 examples from his own stories to illustrate his points. In Creating Your Author Brand , Rusch teaches the basic concepts of branding and helps authors convert those concepts into useful action to individually brand themselves to maximize reader recognition. In Discoverability, which was named one of the 11 Best Book Marketing Books, Rusch offers professional writers the most comprehensive guide available today to help them make an informed decision about the best marketing approaches for their writing businesses. “[Kristine Kathryn Rusch’s blog,] The Business Rusch …is full of sound advice and analysis about what's going on.” —Jeff Baker, The Oregonian “Dean Wesley Smith’s blog gives both a slightly different view of the publishing world than I’d seen before and detailed hands-on ‘here’s how to get from A to B’ instruction.” — Erin M. Hartshorn, Vision: A Resource for Writers
Creating Your Author Brand
Getting a book into readers’ hands means achieving that modern marketing buzzword: discoverability. And the simplest way to gain that reader recognition? Branding. Branding helps readers find an author’s work. But many authors fail to grasp the concept of creating an effective author brand. Now, New York Times bestselling author and renowned business blogger Kristine Kathryn Rusch expertly tackles the topic in this latest WMG Writer’s Guide. In this guide, Rusch teaches the basic concepts of branding and helps authors convert those concepts into useful action to individually brand themselves to maximize reader recognition. “There are lots of books out there about how to market your book. Some of them are good. Some aren’t. Discoverability is one of the best…” —TeleRead “Kristine Kathryn Rusch’s new book Discoverability is by far the best resource I have read to date to help indie authors succeed after the book is written.” —Chris Syme, Principal of CKSyme Media Group “Kristine [Kathryn Rusch]’s extensive experience in both traditional and indie publishing shines through in this amazing book. Though written for fiction authors, all writers will benefit from reading this book.” —Tim Grahl, “11 Best Book Marketing Books” “ Discoverability gets my highest recommendation and a must read for writers who want to develop a career and make a living in the Indie Publishing industry.” —Marion Hill “[Kristine Kathryn Rusch’s blog,] The Business Rusch …is full of sound advice and analysis about what's going on.” —Jeff Baker, The Oregonian
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
How To Double or Triple Your Price...And Still Provide an Incredible Value
Here's the most effective strategies and psychological tactics to increase your sales by doubling or tripling your price
Indie Author Boot Camp - Marketing 101
PROVEN SALES METHOD TO GENERATE MEGA SALES. SALES EXECUTIVES HAVE USED THIS SYSTEM FOR DECADES. MARKETING AND SALES METHODS THAT WORKS. DOMINATE YOUR GENRE. Indie Author Boot Camp - Marketing 101 The Number One Method in how to become a a Best Seller Author. A must How-To book for Indie Authors. This book will teach you everything you will need to know about marketing yourself and your book. Most fiction Indie Authors concentrate on writing their book, often spending months in the process. However, once they are finished writing they don't have a clue on how to market and sell their work. Indie Author Boot Camp will show you in very simple to understand steps how to market and sell your book, what you must understand about the business of selling your book, and how to keep sales coming in. This is an excellent source in learning how to become a Best Selling author. This Marketing Strategy and planning is based on thirty years of brand management, marketing, and sales skills learned the hard way.
Managing Content Marketing(With: Robert Rose)
Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality. Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing --Develop a Content Marketing Strategy that Works for Your Business --Tell a Consistent Story that Engages Your Customers --Determine the Right Marketing Channels to Implement --Create an Internal and External Workflow for Content Marketing --Measure Content Marketing and Communicate Results to Internal Stakeholders
Marketing Your Business on The Internet
Discover simple and low cost strategies to Market your Business on the Internet. Designed for budding entrepreneurs , looking for an extra revenue stream for an existing business, maybe starting a new business from scratch, working from the comfort of your own home. These strategies can be applied to a small local business or a large internet based business. All of the strategies have been used and applied by myself on a great number of business across many marketing sectors from selling prescription eyewear online, selling saddles on the internet, to name but a few. Instant take away strategies that you can start using today.
Publishing Talk Magazine issue 2
Publishing Talk Magazine helps you to write, publish and sell your books with insider advice from bestselling authors and industry experts. Issue two is all about having adventures – and writing about them. Who wouldn’t want to do that for a living? Carol Drinkwater offers her top tips for travel writing, Steven Lewis explains why travel writing is the ideal genre for self-publishing and Isabel Losada tells us about the exotic locations she writes in. Ben Hatch shares his adventures in the Twittersphere – and around Britain in a Vauxhall Astra – in our new Social Media Success Story feature. We also have lots of advice from writing coaches: Tom Evans on how to write for ereaders; and Sarah Salway, who solves your writing problems. John Purkiss takes us on an inward journey to show us how to build an authentic author brand. And if you’re struggling to find time for a holiday, Suzanne Collier helps you tackle your in-tray and restore a bit of work-life balance. Blogging is a great way to start travel writing – or, indeed, any sort of writing. Our step-by-step tutorial shows you how to get started with the popular blogging platform WordPress. Danuta Kean considers adventures of a different kind in her analysis of why Fifty Shades of Grey is the publishing phenomenon of the moment. It’s certainly a good time to be pitching that sort of book – as our agent contributor, Sarah Such, has discovered. She shares her experience and advice on putting together a great book proposal.
Real You Incorporated: 8 Essentials for Women Entrepreneurs
Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business―unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world―to their partners, employees and ultimately their customers. Part branding―the author is a nationally known marketing expert―and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility
It’s time to take the fear and frustration out of social media. In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility. Social media changed the world—and today’s social media platforms evolved to meet the world’s changing needs. You’ve got more choices than ever before—online video, web audio, teleseminars, and more—plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world. By using the powerful strategies in The Essential Social Media Marketing Handbook , you will: Jump ahead of the competition. Expand your visibility and influence as a leader in your industry. Increase your expert credibility and create powerful new ways to collaborate. Build your brand into a powerhouse. Maximize your profit-making potential.
The Path To Self-Publishing Success
You dream of having a full-time career writing novels, but you're not sure how to get there, or if it's even possible. Maybe you've played the lottery with the traditional publishers, submitting your work over and over again to publishers and agents, only to receive a pile of rejection notices. You've looked at self-publishing, but are leery of it, or maybe you've embraced the idea but don't know where to start because you have no background in the publishing industry. Or maybe you're one of the many who's jumped into the self-publishing pool and splashed around, but haven't made the kind of progress you wanted to achieve. If that sounds like you, then you need to read this book. Michael Hicks has been self-publishing since 2008, and through trial and error found his path to success in early 2011 when his books hit the Amazon bestseller lists. A few months later, he kissed goodbye his day job of twenty-five years to write full-time, a move that completely transformed his life. He had never been previously published, and had no background in publishing or marketing. Yet he succeeded. You can, too. This book tells you how he did it. By sharing what he learned from sometimes painful experience, you can avoid many of the pitfalls that self-published authors may encounter, and maximize the potential to achieve your own success.