Series in Communication In Management
Books in Communication In Management
Inside the Tornado
In his classic work Crossing the Chasm, Geoffrey Moore introduced the concept of a -chasm' that new innovative products must cross to reach the mainstream market. Now he teaches marketers how to bridge it and survive the ensuing whirlwind of demand.aThe definitive work on high-tech marketing strategy, this book examines the real-life tactics used by successful chasm crossers such as HP, Apple, AT&T, Oracle, NeXT, and Silicon Graphics. Moore explains how to seize control of the profit-rich niches that exist beyond the chasm and enter the tornado phase of their Technology Adoption Life Cycle. He explores the effects of the Technology Adoption Life Cycle not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.
The Essential Workplace Conflict Handbook: A Quick and Handy Resource for Any Manager, Team Leader, HR Professional, Or Anyone Who Wants to Resolve Disputes ... Productivity
Change brings stress and stress brings conflict. If ever there was a time we needed to understand workplace conflict, it's now. The Essential Workplace Conflict Handbook explores workplace dynamics and draws on real examples of conflict as it helps readers understand What's changing in today's workplaces How to find the right solution for the right problem Their personal conflict style and how to work with it The importance of listening How to create options to solve conflicts What happens when disruptive behavior gets out of control Managed correctly, conflict can be a positive source for innovation and creativity. Positive interactions are critical to successful workplaces around the glove. The Essential Workplace Conflict Handbook gives readers confidence and provides organizations a plan for fostering tension-free workplaces.