Non-Fiction Books

From Jocko Willink , the New York Times best selling author of Discipline Equals Freedom and Leadership Strategy and Tactics , an updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special forces unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Now with an excerpt from the authors' new book, THE DICHOTOMY OF LEADERSHIP. Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three’s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons of self-discipline, mental toughness and self-defense learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields. Since it’s release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the resilient mindset and total focus principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

The instant New York Times bestseller! FIND YOUR WILL, FIND YOUR DISCIPLINE--AND YOU WILL FIND YOUR FREEDOM Jocko Willink's methods for success were born in the SEAL Teams, where he spent most of his adult life, enlisting after high school and rising through the ranks to become the commander of the most highly decorated special operations unit of the war in Iraq. In Discipline Equals Freedom , the #1 New York Times bestselling coauthor of Extreme Ownership describes how he lives that mantra: the mental and physical disciplines he imposes on himself in order to achieve freedom in all aspects of life. Many books offer advice on how to overcome obstacles and reach your goals―but that advice often misses the most critical ingredient: discipline. Without discipline, there will be no real progress. Discipline Equals Freedom covers it all, including strategies and tactics for conquering weakness, procrastination, and fear, and specific physical training presented in workouts for beginner, intermediate, and advanced athletes, and even the best sleep habits and food intake recommended to optimize performance. Within these pages discover the keys to becoming stronger, smarter, faster, and healthier. There is only one way to achieve true freedom: The Way of Discipline. Read this book and find The Way.

THE INSTANT #1 NATIONAL BESTSELLER From the #1 New York Times bestselling authors of Extreme Ownership comes a new and revolutionary approach to help leaders recognize and attain the leadership balance crucial to victory. With their first book, Extreme Ownership (published in October 2015), Jocko Willink and Leif Babin set a new standard for leadership, challenging readers to become better leaders, better followers, and better people, in both their professional and personal lives. Now, in THE DICHOTOMY OF LEADERSHIP , Jocko and Leif dive even deeper into the unchartered and complex waters of a concept first introduced in Extreme Ownership : finding balance between the opposing forces that pull every leader in different directions. Here, Willink and Babin get granular into the nuances that every successful leader must navigate. Mastering the Dichotomy of Leadership requires understanding when to lead and when to follow; when to aggressively maneuver and when to pause and let things develop; when to detach and let the team run and when to dive into the details and micromanage. In addition, every leader must: · Take Extreme Ownership of everything that impacts their mission, yet utilize Decentralize Command by giving ownership to their team. · Care deeply about their people and their individual success and livelihoods, yet look out for the good of the overall team and above all accomplish the strategic mission. · Exhibit the most important quality in a leader―humility, but also be willing to speak up and push back against questionable decisions that could hurt the team and the mission. With examples from the authors’ combat and training experiences in the SEAL teams, and then a demonstration of how each lesson applies to the business world, Willink and Babin clearly explain THE DICHOTOMY OF LEADERSHIP ― skills that are mission-critical for any leader and any team to achieve their ultimate goal: VICTORY.

#1 New York Times Bestseller #1 USA Today bestseller The ultimate guide on leadership from the bestselling co-author of Extreme Ownership . In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian sector, books offer information on everything from fixing a leaky faucet to developing an effective workout program to cooking a good steak. But what if you are promoted into a new position leading your former peers? What if you don’t get selected for the leadership position you wanted? How do you overcome imposter syndrome, when you aren’t sure you should be leading? As a leader, how do you judiciously dole out punishment? What about reward? How do you build trust with your both your superiors and your subordinates? How do you deliver truthful criticism up and down the chain of command in a tactful and positive way? These are all questions about leadership―the most complex of all human endeavors. And while there are books out there that provide solid leadership principles, books like Extreme Ownership and The Dichotomy of Leadership, there is no leadership field manual that provides a direct, situational, pragmatic how-to guide that anyone can instantly put to use. Until now. Leadership Strategy and Tactics explains how to take leadership theory, quickly translate that theory into applicable strategy, and then put leadership into action at a tactical level. This book is the solution that leaders at every level need―not just to understand the leadership game, but also how to play the leadership game, and win it.

How can you best strive to become an Eminently Qualified Human? How will you hold yourself to the highest possible standard in life? How do you become a better father, mother, husband, wife, son, daughter, public servant, role model, and leader? The answer: through Unmitigated Daily Discipline in all things. But The Path is difficult, even impossible, if you do not understand what standards to aspire to or how to hold yourself accountable during the journey. With The Code. The Evaluation. The Protocols. retired Navy SEAL and New York Times best-selling author, Jocko Willink provides readers with the essential handbook for grading performance across all of life’s responsibilities, including health, physical fitness, personal conduct, professional conduct, character, leadership, relationships, finance and emergency preparedness. • CLEAR STRATEGIES to prepare you for your own personal journey toward becoming an Eminently Qualified Human • STRAIGHT-FORWARD TACTICS to prepare your body, mind, and attitude for whatever life throws at you—whether it’s a desire for self-optimization or a need to deal with personal loss, financial hardship, or unexpected tragedies and disasters • POWERFUL TOOLS to create honest self-evaluation across every behavior, every action, and every personal goal, both for the short term and the long term • UNIVERSAL SOLUTIONS that can be applied to anyone, regardless of age, health, status, or gender This is not about self-help life hacks. This is a book about standards. Standards you set for yourself. Standards you knowingly may never achieve but strive to reach regardless. The reality is, it’s impossible to measure up to the highest standards in life. No one can truly become an Eminently Qualified Human, but should you be satisfied with just “getting by?” Should underachieving be an option in life? If you fall short of your goals today should you give up on them tomorrow? No. You should grab ahold of The Code. The Evaluation. The Protocols and get on The Path of Unmitigated Daily Discipline in all things.

THE ONLY OFFICIAL COMPANION WORKBOOK FOR EXTREME OWNERSHIP: HOW NAVY SEALS LEAD AND WIN! No one knows the leadership principals behind the world-wide, best seller Extreme Ownership better than the book's original authors Jocko Willink and Leif Babin. They've joined forces with their premiere, leadership consulting team at Echelon Front to create the ultimate companion workbook to help you get more out of the original. This 88-page, large-format workbook arms you with the essential insights, direction, and tools to help you take your knowledge and understanding of Extreme Ownership to a new level, empowering you to win at work, at home and in life. • Step-by-step breakdowns of each chapter from the original book • Every chapter includes invaluable Q&A “Implementations” and "Immediate Action Drills" that will put your leadership skills to the test―with plenty of pages just for notes • Custom Glossary section for understanding Extreme Ownership terms and phrases • The same lessons and approach utilized at Echelon Front's sold-out conferences and their online Extreme Ownership Academy • Large 8 x 10”, spiral-bound format with durable, synthetic cover―built to last and withstand an on-the-go, Get After It lifestyle • Prepares you to become a better, smarter leader in every element of your professional and personal life • Made and printed in the USA