SOCIAL MEDIA is an important part of every writer's tool kit. But unless a writer knows how to use it, social media can be frustrating. Without the proper knowledge, writers can waste both time and effort. WHILE THERE'S NOT a one-size-fits-all answer to using social media to build connections with readers, there are principles that apply to all circumstances to help writers connect with their audience. This book will help every writerno matter where they are on the publishing pathuse social media to build effective connections and expand their reach.