The Ass Is A Poor Receptacle For The Head

Description

"Barry Eisler is this generation's tech-savvy new media incarnation of Graham Greene." -Jeremy Scahill, The Nation By internationally bestselling thriller author and syndicated political blogger Barry Eisler, THE ASS IS A POOR RECEPTACLE FOR THE HEAD is a must-read for anyone interested in verbally crushing the competition in politics, business, and even romance. Regardless of what you think of their policies, the sad truth is that Democrats suck at selling their ideas to the public. In this hilarious and hard-hitting essay, Eisler draws on his expertise in narrative, his CIA training in persuasion, and his background in technology marketing to offer Democrats some sound advice on how to improve their communications strategy. Borrowing principles from judo and boxing, Eisler encourages Democrats (and anyone trying to sell an idea) to hammer their opponents into a rhetorical corner…and knock them the hell out!